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the loopi - ecru

stay clean and cozy with the loopi, the ultimate wearable burp cloth that protects you from baby spit-up. thoughtfully made in california from 100% organic turkish cotton, the loopi keeps you and your little one comfortable in the fourth trimester and beyond. the loopi is currently available in ecru - unbleached natural 100% organic cotton.

benefits

superior absorption~ made with 8 plushy layers of organic cotton

oversized and versatile~ wearable for everyday and everywhere use

enhanced coverage~ offers both front and back protection over one or both shoulders

no-slip fit~ gently weighted and contoured to prevent slippage

california made~ thoughtful small batch production in san francisco

care instructions

100% organic turkish cotton woven into a plush 8-ply gauze. pre-washed for softness. machine wash cold/warm on delicate cycle with like colors. tumble dry low. organic cotton shrinks ~5% with proper care. the loopi will get more absorbent with each wash + dry.

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Regular price
$55.00
Sale price
$70.00
Unit price
 per 
Shipping calculated at checkout.
the loopi - ecru

  • california made

    thoughtful small batch production in san francisco

  • no-slip fit

    gently weighted and contoured to prevent slippage

  • superior absorption

    made with 8 plushy layers of organic cotton

  • oversized + versatile

    wearable for everyday and everywhere use

  • easy care

    washer and dryer friendly - gets softer with every wash

  • enhanced coverage

    front and back protection over one or both shoulders

Customer Reviews

Based on 11 reviews
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S
Shona
High quality and super versatile

The loopi is thick and plush making it super absorbent and soft at the same time. I love that it can be used as more than a burp cloth, such as as a blanket or even rolled up as a makeshift breastfeeding pillow. Bonus points for the super cute scalloped edges!

H
Hannah Price
The coziest baby wrap!

I love my loopi! It’s so multifunctional - acts as a burp cloth, nursing cover, stroller blanket, and stylish wearable for mama all in one! Plus, it’s soft, nontoxic, and responsible made. Great gift for mamas with new babes!

V
Victoria
Love this!

I’m loving the loopi! I love how big it is. I basically wear it all day and I love that I’m not constantly searching for a burp cloth. Highly recommend!

A
Alix
Versatile and Quality

This is such an amazing made cloth with extremely good quality fabric. It’s soft and breathable. I know this was originally intended to be a burp cloth that protects you from head to hips from baby’s spit-up, but I’ve found that it works really well as a cover up when breastfeeding in public. Especially as a new mom, the traditional coverups cover you too much making it difficult to see your baby and help them latch, also they are usually too warm and not easy to put on if your baby is hangry. The Loopi is so easy to drape over baby’s head while feeding while still allowing a nice breeze for me and my daughter while allowing for easy visibility if I need to check in. 10/10 highly recommend for all the things!

C
Celine C
Highly Recommend

I received this as I gift and I highly recommend to new moms!
I love nursing my newborn skin to skin, so my Loopi came in super handy when I nursed and burped her throughout the night. It’s so soft and keeps me warm during every session.
And now that I’ve had my Loopi for several weeks, I feel uncomfortable anytime it’s not with us during feeds. I love having it with me for all our feeding needs. I can’t wait to see what other products they create. Maybe a nursing cover? :))

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