the loopi wearable burp cloth wrap in ecru

I find myself reaching for the loopi anytime I leave the house, which is a sign of how necessary this product is! As a third-time mom, I thought I'd seen it all in terms of baby products, but this one actually solves a few real frustrations: 1. burp cloths are way too small and constantly fall off my shoulder or are misplaced. 2. in those newborn weeks when skin to skin is so important, i always find myself quite cold, so having this beautifully soft and cozy shawl is so lovely. 3. my babies have all been fussy eaters, often leaving me leaking and needing to stop the flow of milk. Having the shawl there keeps everything dry. And finally, I've never been a fan of full nursing cover ups, they are so difficult to deal with, and this serves as a bit of cover up when nursing in public or with friends/family coming by.

I've already washed and dried my loopi multiple times since receiving it and it is really high quality material. Highly recommend!

My daughter and I just love the loopi! It is so soft and feels so good against her skin (and mine too). I usually find myself searching for burp cloths around the house but not anymore with the loopi! I just put it on and immediately, burp cloth is there. So glad to have found this great piece! 💜

We bought the Loopi for the birth of our second child in an effort to minimize two things that stressed us out with our first baby 1) constantly searching for single use rags, burp clothes, towels, etc when it was already too late and a mess was already made, and 2) to absorb spills on demand with a baby positioned in hand, without needing to readjust and disturb feeding/burping/sleeping position. I don't know what fabric they make this Loopi out of (100% something with crazy soft boingy fabric), but it just erases the spill, thus erasing annoying frantic searches in the middle of the night. This Loopi has become an essential component of the nursery alongside diapers and wet wipes. It makes the perfect handy absorption companion and we've used it as a swaddle as well!

I'm so impressed with this product! It's one of those things I didn't know I needed until I got one. It's much better than other small and flimsy burpcloths that I've used in the past. I've used the loopi for all sorts of baby related spills, as a blanket while cuddling my little one and tucked over his legs while transporting him from the car to the house. It's nice and thick, and as a bonus, looks really cute when worn over the shoulders! I 100% recommend the Loopi!

This is the most chic version of the most useful baby item.. a mother can discreetly nurse, a baby can "urp" on the loopi and no problem for the mother's wardrobe. The fabric is very good quality and the drape of the loopi is flattering over a caregivers' shoulders.