as a first-time parent with a newborn, i found myself constantly looking for burp cloths - they were always missing, soaked through, or slipping off! after searching for an oversized and absorbent solution that would stay in place throughout the day, i decided to take matters into my own hands and create the product i wish i had during the first months of parenthood. while my little one dozed, i took pattern making and sewing classes, perfecting the size, function, material, and design of the product.

the loopi is a story of collaboration and sisterhood. i could not have done this without the help of my two creative sisters and a team of local moms leading design, branding, and production. i’m so excited to be able to share the loopi with you and your loved ones!

xo,
rachel